Honestly? It starts with me.
That might sound a bit self-centered, but it’s real. I’ve been into fashion for most of my life, and I always had a sense of what I wanted—but also what I felt was missing. Whether it was about style, values, or representation, I couldn’t quite find a brand that matched all of it.
So I decided to build one.
withit began with the goal of creating something ethical, stylish, and meaningful—for people like me and the people around me. I started small: friends, family, the inner circle. And as they wore the pieces, more people connected with it. They liked the look, the feel, the message. It started spreading.
The truth is, withit is for everyone—but it started with one. You’ve got to design for someone, and I designed for the people who care about quality, value purpose, and want to wear something that actually says something.
withit is for those who want to wear sick pieces, feel confident walking down the street, and know they’re repping something real. It’s for the ones who want to look good and be part of a community that stands for more.
That’s withit. Always has been.
